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Research papers

Working on sociocultural dynamics and customers' segmentation from local to global

Instead of innovating for the sake of technology, PSA Peugot Citroen creates actively for local people so that they can feel great and live well indeed. Rather than an imperial or adaptive approach of innovation, this presentation will expolore how...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Laetitia Ricci, Catherine Becker, Alexandre Merza, Xiaoyuan Zheng
May 13, 2014
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Citation

Ricci, Becker, Merza and Zheng (2014a, May 13). Working on sociocultural dynamics and customers' segmentation from local to global. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/working-on-sociocultural-dynamics-and-customers-segmentation-from-local-to-global